Hello
My name is William Moran, coming from Reading in the UK. I am a budding and enthusiastic young professional, hoping to build their carrer in branding and digital marketing. Currently completing my MSc in Digital Marketing alongside a BA in Film Practices, I combine strong analytical abilities—demonstrated by driving a 71% increase in organic website traffic—with technical post-production expertise. Proficient in tools ranging from GA4 and SEO software to Adobe Premiere Pro, I specialise in crafting multimedia campaigns that engage modern audiences. Outside of campaign management, I am eager to bring my unique blend of creative passion and technical rigour to an innovative, culture-driven brand.
My Creative Foundation
My journey into marketing didn't start with spreadsheets but rather behind a camera. During my BA in Film Practices at the University of Newcastle, I became fascinated by how visual storytelling and collective psychology shape audience perceptions. I spent my time mastering technical post-production workflows, specifically using Adobe Premiere Pro, and analysing cultural trends to understand what makes people connect with media. I learned how to craft a compelling narrative, but I quickly realised I wanted to know exactly how that narrative reached its audience and what actions it drove.
Gaining Industry Insight
To bridge the gap between creative content and measurable impact, I took on a Digital Marketing Internship at The Oratory School. Here, I dived into the analytical side of the industry, analysing performance on LinkedIn and Instagram to spot key trends and growth opportunities. I conducted competitor research aligning with customer insight methodologies like brand tracking and NPS, while supporting internal reporting by tracking KPIs for daily marketing activities. This experience showed me the power of using data to inform creative decisions.
Freelance Work
Building on that analytical foundation, I transitioned into freelance marketing, taking complete ownership of end-to-end client projects. By combining organic SEO strategies with content optimisation, I successfully drove a 71% month-over-month increase in website traffic and a 31% increase in total clicks. This hands-on experience in setting up GA4 tracking, defining strict project scopes, and acting as the primary point of contact for clients and media solidified my passion for driving tangible, data-backed results.
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Msc in Digital Marketing
Knowing I wanted to refine the strategic side of the industry at the highest level, I am currently completing an MSc in Digital Marketing at Henley Business School, where I am on track for a First-Class Honours. Here, my focus is locked onto Strategic Marketing, Marketing Analytics, and Market Insights. My current research—exploring how Sky Sports' digital influencer marketing impacts brand authority amongst Gen Z consumers—perfectly encapsulates my approach. It allows me to thrive in the exact space where creative intuition meets hard, actionable data.
Beyond the Dashboard
A good marketer understands people, which means having a well-rounded life outside of campaign dashboards. When I am not optimising workflows or editing video content, I am usually playing the guitar or piano. I also play in local cricket games and spend my downtime hiking. My time working front-of-house in high-pressure hospitality environments taught me genuine resilience and how to communicate effectively on the fly. Today, I want to bring that same adaptability to marketing, combining my passion for music, culture, and analytics to help brands tell better stories and achieve measurable growth.
Contact
I'm always looking for new and exciting opportunities. Let's connect.
+44 7365432550